A new analysis showed that iPhone XR as the main protagonist of iPhone sales, this time during Christmas day and the days few day after Xmas. The global data, the firm Localytics placed five Apple devices in the top 5 of activations of new devices.
Four iPads and an iPhone dominate activations
Localytics has a platform of “more than 2,000 million devices and 12,000 apps and web apps”. Thanks to this reach, they have “more than 3,000 million daily data readings”. For this analysis, Localytics has used as basis for calculations the percentage of increase in activations of new devices from December 24 to 26.
For the base, they have used the same space of days in the three weeks immediately prior to this period. Specifically, days 2 to 5, 10 to 12 and 17 to 19 December. With this data they have analyzed several things, including the growth in device activations of all platforms.
With the data in hand gathered in the exposed way, Localytics has elaborated the superior ranking. It contains the five devices of any platform with the largest increases in activation rates in the world. And, as you can see, the five positions are covered by Apple products.
First of all, there is the sixth generation iPad, a device that we qualified at the time as the best mass computer given its price, power and ecosystem of apps. Less surprising is that the new generation of iPad Pro are in the ranking, since they have only been two months in the market. Yes it is intriguing the presence of iPad mini 4, a tablet that has not been renewed for years and which is rumored to be successor in 2019.
iPhone XR, analysis: the parallel balance
The iPhone XR is the only Apple terminal that appears in the top positions. As in the other devices with which it shares leadership, the percentage means that there have been 88% more activations of new iPhone XR with respect to the previous period analyzed. Let’s see how it compares with the other flagships of 2018.
The iPhone XR leads the iPhone activations in 2018
Since its launch, the iPhone X led iPhone sales for the company for months around the world. At the end of last November, Greg Joswiak said that the iPhone XR has been the best selling terminal for Apple since its launch. And the data of Localytics would point out that this tendency is maintained in the same sense.
Increase Xr Activations
The graph above shows how the iPhone of this generation has experienced a growth in activations higher during Christmas than in previous years. And within the data of 2018, the iPhone XR has that 88% increase we saw before, while the iPhone XS and XS Max have 49% and 36% respectively.
The latest generation iPhone has experienced a significant growth of activations during the Christmas days
The iPhone XR is a very interesting terminal thanks to its combination of price content for an Apple terminal and cutting-edge specifications. The promotions recently made by Apple are aimed at encouraging the owners of an iPhone 6 or 6s. Delivering your terminal through the recycling program renamed Apple GiveBack, the user receives a small discount on the price of the new iPhone.
Apple will stop reporting the units sold in its quarterly reports, to move on to focus its narrative on revenues, gross margins, service growth and cash flow generation. Judging by the guidance provided by the company, Apple expects to grow around 3% of its total revenues in the last quarter of 2018.