While iPhones will get the main attraction on launch, Apple’s new smart watch business will also receive attention.
The product launches will begin on Wednesday at the Steve Jobs Theater, at the Apple Park headquarters in Cupertino, California. The focus will be on Apple’s latest iPhones, which remain the company’s most important product, generating approximately two-thirds of revenues and stimulating purchases of other Apple devices, along with services such as application subscriptions, movie downloads and storage of iCloud. While the growth of the smartphone market has slowed, higher prices have helped Apple to continue to expand and has gained market share.
The issue that hangs over the event on Wednesday will be the tariffs imposed by the President of the United States, Donald Trump, on China’s products. Apple warned last week that this will increase the prices of some of its popular offerings, such as Apple Watch and AirPods.
There will be a trio of new smartphone models that look and act like last year’s iPhone X:
An improved version of the iPhone X with a 5.8-inch screen, but that adds a faster processor and improved cameras. It is likely that this device is baptized as iPhone Xs, which would follow Apple nomenclature criteria for new iPhones that resemble previous models, but add new features. It will also come in gold, adding to the gray and silver versions of last year.
A larger version of last year’s iPhone X with a screen of almost 6.5 inches, which would make it one of the largest phones in the mass market ever sold and about an inch larger than the screen in the iPhone 8 Plus . To represent the even bigger screen, it is likely that Apple will give a new name to the phone: “iPhone Xs Max”, according to people with knowledge of Apple’s internal conversations.
The third phone, a new low-cost version of the iPhone X, could be the success of the launch of new products. It will have a screen of approximately 6.1 inches with LCD instead of the newer OLED technology. It will also use aluminum instead of stainless steel edges, and it will come in several additional colors. Apple has considered calling the phone “iPhone Xr”, said one of the people.
The phones would raise the average selling price of the iPhone, increasing revenues and profits, while expanding the total number of active devices from Apple to support sales of digital accessories and services. Even so, none of the phones will have new innovative features, and there are more significant changes planned for next year, people said.
The expectation of consensus is that the new iPhone with LCD will be priced between US $ 699 and US $ 749, wrote on Friday in a note to investors Rod Hall, an analyst at Goldman Sachs. Hall, however, believes that Apple will give a price closer to US $ 849 given the better than expected demand for the current iPhone X this summer. A US $ 699 version is unlikely and would not be good for profits, Hall added. The price of the iPhone 8, which would be replaced by the new low-cost model similar to the iPhone X in the product line, starts at US $ 699 or US $ 799 depending on the size of the screen.
Last year, Apple released the iPhone X in early November, almost two months after it was released. This year, new models will probably be available for purchase much closer to your ad date. That gives the company more time to take advantage of sales during the Thanksgiving shopping frenzy and the year-end parties in the US.
However, Apple has faced a restricted supply of the new low-cost model due to minor complications in adjusting the backlight for the LCD, according to people familiar with the subject. That could mean that the lower cost device is initially shipped in limited quantities, they said. Apple could plan to delay the availability of the LCD version to measure the demand for the largest and most expensive new iPhone, said Hall of Goldman.
While iPhones will be the main attraction on Wednesday, Apple’s growing smart watch business will also receive attention. The company plans to introduce new Apple watches with larger screens almost edge to edge, which show the user more information. The updates will mark the most significant changes for the Apple Watch since the product was launched in 2014.
Wireless AirPower charger: this is Apple’s charging base that can simultaneously charge an iPhone, Apple Watch and AirPods without plugging them in. The company faced development difficulties, but plans to launch it already this month, Bloomberg News reported earlier this year.
New MacBook: the company is preparing a new low-cost laptop with a 13-inch Retina display to succeed the MacBook Air.
iPad Revamped Pros: Apple is planning two new iPad Pros for this year with thinner bezels and Face ID in place of the home button and the fingerprint sensor. These will be some of the most important updates for the iPad in the history of the device. They will come in sizes of 11 inches and 12.9 inches, and could boost Apple in the tablet market.
Mac mini focused on professionals: for the first time in more than four years, Apple is preparing to update its Mac mini computer, a desktop computer that comes without screen, mouse, or keyboard. This time it will focus on graphic designers and other professional users, who have been requesting new Macs that meet their most demanding needs.